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AI & Search Mode: Online Level: Intermediate to Advanced

Generative Engine Optimization (GEO): Winning Visibility in AI Search

Get your brand cited by ChatGPT, Gemini, Perplexity and Google AI Overviews — entity foundations, answer-shaped content and AI visibility measurement.

Tuition Investment $120 $150
Generative Engine Optimization training — AI search visibility

Course Overview

Buyers increasingly start in an AI assistant rather than a search box, and the brands being recommended there are not always the ones ranking first in classic results. This course covers how AI systems retrieve and cite sources, and how to make your site one of the sources they reach for.

What You Will Master

Audit how a brand currently appears across AI assistants and AI Overviews
Build the entity and schema foundations that make a site citable
Produce answer-shaped content briefs your writers can execute
Report AI share-of-answer alongside classic ranking metrics

Complete Curriculum Breakdown

Retrieval, grounding and citation selection in LLM assistants and AI Overviews. Why rank tracking no longer describes visibility, and what does.

Entity consistency, knowledge graph signals, organisation and author markup, and the structured data that makes a brand machine-readable.

Writing passages that survive extraction: question framing, self-contained answers, factual density and source-worthy formatting.

Prompt-set monitoring, share-of-answer tracking against competitors, and correcting outdated or misattributed claims about your brand.
Cohort Information
Delivery Mode Online
Course Duration 6 Weeks (24 Hours)
Full Program Fee
$120