E-Commerce & Retail United States

Luxe Apparels: 4.8x ROAS Scale via Paid Social & Google Shopping

Scaling a direct-to-consumer fashion brand past $180k monthly recurring revenue through creative iteration and first-party data tracking.

4.8x
Blended ROAS
+$124k
Monthly Incremental GMV
-38%
Cost Per Checkout
Client: Aura Wear
Industry & Market: E-Commerce & Retail (United States)
Services Delivered: Meta Ads, Google Shopping, Performance Max
Luxe Apparels: 4.8x ROAS Scale via Paid Social & Google Shopping

The Challenge

Following iOS privacy updates, Aura Wear’s ROAS cratered below 1.4x. Their tracking attribution was broken, and their ad creatives suffered from rapid fatigue within 5 days of launch.

Our Solution & Execution

MozbyTech implemented server-side Conversions API (CAPI) through Stape, configured Google Performance Max with segmented asset groups, and established a weekly creative testing lab delivering 12 new UGC and motion design variations every single week.