E-Commerce & Retail
United States
Luxe Apparels: 4.8x ROAS Scale via Paid Social & Google Shopping
Scaling a direct-to-consumer fashion brand past $180k monthly recurring revenue through creative iteration and first-party data tracking.
4.8x
Blended ROAS
+$124k
Monthly Incremental GMV
-38%
Cost Per Checkout
Client:
Aura Wear
Industry & Market:
E-Commerce & Retail (United States)
Services Delivered:
Meta Ads, Google Shopping, Performance Max
The Challenge
Following iOS privacy updates, Aura Wear’s ROAS cratered below 1.4x. Their tracking attribution was broken, and their ad creatives suffered from rapid fatigue within 5 days of launch.
Our Solution & Execution
MozbyTech implemented server-side Conversions API (CAPI) through Stape, configured Google Performance Max with segmented asset groups, and established a weekly creative testing lab delivering 12 new UGC and motion design variations every single week.
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