Following iOS privacy updates, Aura Wear’s ROAS cratered below 1.4x. Their tracking attribution was broken, and their ad creatives suffered from rapid fatigue within 5 days of launch.
E-Commerce & Retail
United States
Luxe Apparels: 4.8x ROAS Scale via Paid Social & Google Shopping
Scaling a direct-to-consumer fashion brand past $180k monthly recurring revenue through creative iteration and first-party data tracking.
4.8x
Blended ROAS
+$124k
Monthly Incremental GMV
-38%
Cost Per Checkout
Client:
Aura Wear
Industry & Market:
E-Commerce & Retail (United States)
Services Delivered:
Meta Ads, Google Shopping, Performance Max
The Challenge
Our Solution & Execution
MozbyTech implemented server-side Conversions API (CAPI) through Stape, configured Google Performance Max with segmented asset groups, and established a weekly creative testing lab delivering 12 new UGC and motion design variations every single week.
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