MozbyTech Insights
Growth Playbooks, SEO & Paid Media Strategies
Tactical advice written by practitioners who manage live search and ad campaigns daily.
Search Engine Optimization
3 min read
Content Decay Audit & Refresh: How to Reclaim Lost Organic Traffic in 30 Days
Are your top-performing blog posts quietly losing rankings and traffic? Learn how to identify content decay in Google Search Console and execute a 5-step refresh playbook to recover organic impressions.
20 Oct 2026
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Search Engine Optimization
8 min read
Generative Engine Optimization (GEO): The 2026 Guide to AI Search Visibility (AIVO)
How to get your brand retrieved, cited and recommended inside ChatGPT, Perplexity, Gemini and AI Overviews — what drives inclusion, what does not, and how to measure visibility that has no rank tracker.
16 Sep 2026
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Search Engine Optimization
7 min read
Content Topic Clusters vs. Isolated Articles: The Topical Authority Shift
Isolated articles stopped working because coverage is assessed at domain level. How to build pillar and cluster architecture, link it properly, and fix the cannibalisation it creates.
19 Aug 2026
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